The market value of a standard essential patent for 5G

A standard-essential patent (SEP) is a patent which claims an invention that must be used to comply with a technical standard, such as the 4G or the forthcoming 5G cellular communication standard. As I have mentioned in an earlier blog post  a company claiming to have a SEP has to agree to license the patent according to FRAND- fair, reasonable, and non-discriminatory terms. However, what is the market value of a SEP for, say the forthcoming 5G (or NR) standard? The answer is;

The value for a 5G-NR standard essential patent is predicted (2020) to be 1 US cent (US$ 0.01) per 5G smartphone sold!

Below I will reveal how to figure that number out. Hang on.

How Many SEP will there be for 5G?

First of all, one needs to determine; how many SEPs there are (or more correct, will there be) for the 5G-NR standard? The way of determining whether a patent is essential to a particular standard, can be complex. In order to have a SEP, all parts of at least one claim in the granted patent need be possible to map to the standard. Hence, just for a company claim – for marketing purposes – having X SEP does not necessarily mean that they are actual SEP unless a deep analysis is made for respective of the X patents to see that they actually are possible to map to the standard.

Fortunately, from a recent finalized litigation between Ericsson and TCL in California, US, the FRAND rate for 2G, 3G and 4G SEP was determined . In this trial, the total number of standard essential patents for each wireless communication standard was estimated based on a quite detailed analysis. From the analysis one concluded the following total number of SEP patent families per 2G, 3G, 4G.

4G: 1481 families

3G: 953 families

2G: 265 families

As can be seen, the number of SEP increases for every new generation, mainly due to two things;

  1. The cellular communication standards cover wider scope for every new generation.
  2. The amount of companies involved in the standardization increases for each new generation (*), hence the total number of involved innovative persons worldwide increases, and that will increase the innovation and therefore the number of patentable ideas.

The 5G cellular communication standard will support new use cases, such as supporting ultra-low-latency applications (URLLC ) and massive MIMO on mmWave, and therefore becoming a wider standard than 4G. Hence, to predict the number, we use a first order linear extrapolation to estimate the number of 5G SEP. Then, one obtains the following estimate ;

5G: 2100 SEP families

5G FRAND rate

Next step is to determine the FRAND rate. Referring to the decisions in the Ericsson vs TCL trial again, the total royalty rate for 2G and 3G SEP was 5% and for 4G 6% of the smartphone sales price, hence a bit higher for smartphones supporting  the latest generation. We assume that the FRAND rate for 5G, when smartphones are out on the market 2019-2020, will be a bit higher (more advanced technology and hence higher R&D investments), say 7%.

5G smartphone market value 2020

OK, how to predict the worldwide smartphone market value 2020? Some googling gives that the worldwide smartphone revenue for 2017 was $ 478 Billion, and a total of  1.5 Billion smartphones was shipped. That gives an average sales price of $318 per smartphone.

Estimates of the smartphone market 2020, indicates 1.7 Billion units shipped. I have not found any revenue estimates, but assuming a sales price corresponding to the average of the average sales price 2014-2017, (variation between $278-$318), giving an estimated sales price of $295, which rounded will be $ 300.

Now we have that

One single 5G SEP market value per smartphone 2020 (US $)= 300*0.07/2100=0.01. 

“QED”

That means, in case one has an approved standard essential 5G patent, the market value 2020 – condition on that you succeed to sign a FRAND license agreement will all smartphone vendors in the world –  will be …. US$ 17 Million…

This is of course a guesstimate with a lot of uncertainties, but the value might be higher, taking licensing possibilities for 5G Internet-of-Thing devices into account as well.

Anyhow, to conclude, if you are an inventor of a 5G SEP – be very proud – you have created significant business value for your company!

 

(*) According to the myths and legends within the 3GPP standardization, a famous 3GPP standardization delegate – and editor to one of RAN1 standard document – may have quoted:

“The number of standardization delegates participating on the 3GPP meetings doubles for every new cellular wireless communication generation”

The “Moore’s law of 3GPP”, is rumored to been shown at a conference in Sweden last year ? … so maybe the number of SEP per new G increase exponentially instead of linear as I have assumed, reducing the marketing value ….?

FRAND patents

As I have mentioned earlier, patents are business, and below I will describe one business model related to patents that is common in the area of wireless communication such as 2G,3G,4G and the forthcoming 5G standard. i.e. patent areas in which I have been heavily involved.

Let’s say that a company has invested money for research and development and comes up with a new technology that may fit into a certain technical standard such as the 3GPP standard (the organization developing the cellular communication standards, such as 4G-LTE, or 5G-NR). In order to propose the solution to the standard, operating according to FRAND principle, the company has to agree to license the patent according to FRAND- fair, reasonable, and non-discriminatory terms. FRAND  denotes a voluntary licensing commitment that standards organizations often request from the owner of a patent that is essential to practice a technical standard.

Fair relates mainly to the underlying licensing terms. Fair terms means terms which are not anti-competitive and that would not be considered unlawful if imposed by a dominant firm in their relative market.

Reasonable refers mainly to the licensing rates. According to some, a reasonable licensing rate is a rate charged on licenses which would not result in an unreasonable aggregate rate if all licensees were charged a similar rate. A pragmatic way to see it; The total licensing cost for all licensees related to the FRAND agreement should not be more than a single digit percentage (<10%) of the products sell price. However, the exact value is negotiable between the licenser and the licensee, but this “total below 10%” gives the order of magnitude of the licensing cost.

Non-discriminatory relates to both the terms and the rates included in licensing agreements. As the name suggests this commitment requires that licensors treat each individual licensee in a similar manner. This does not mean that the rates and payment terms can’t change dependent on the volume and creditworthiness of the licensee. However it does mean that the underlying licensing condition included in a licensing agreement must be the same regardless of the licensee. This obligation is included in order to maintain a level playing field with respect to existing competitors and to ensure that potential new entrants are free to enter the market on the same basis.

This way of licensing patents according to FRAND gives the licenser possibilities to get the technology into the standard and by that get a reasonable return on investment for the development  of the technology, from those doing products compliant with standard, and at the same time the licensee get rights, for a reasonable cost, to a technology that it has not invested money on for its development.

Hence a win-win scenario.

 

Why are patents important?

In order to understand the importance of patents from a business perspective, I will exemplify with the industry I been working in, during the last around 20 years; the Wireless communication and smartphone business.

Looking at the worldwide handset market 2016, close to 1.5 Billion smartphones were sold with a revenue of more than $420 Billion! The operator revenues 2016  were even larger, around $1300 Billion. Focusing only on the US market, the revenue (2015) for the two largest operators, AT&T Mobility and  Verizon Wireless  was $90+ and $70+ Billion respectively!

As can be seen, the market is huge, and the players in the market need to protect (and possibly try to increase) their market shares. In order to do so, the companies need to invest money in R & D and Patents, and licensing patents to other companies are ways to protect their own business and therefore a way to get money in return on invested R&D.

For a company investing a lot of money in R & D, patents can have different values depending on the company’s business model and position in the market. First of all, patents will protect your own inventions from others. This might be of importance for instance for start-ups with few patents, and then patent protection may then be a way to get venture capital.

Secondly, building a strong patent portfolio helps avoiding paying royalties to other patent holders through cross-license agreements, providing freedom of action. This might be important for a larger company coming into a new business, for instance.

Furthermore, a very strong patent portfolio makes it possible to license the company’s inventions to other companies, which may bring royalty revenues. Furthermore, such revenues may add additional cost of sales to competitors’ products, giving a company with a strong patent portfolio an cost advantage. This is what can be called the offensive value of patents.

So, in short: Why are patents important? It is business!

The How, What and Why ….

In my seminars about inventions and patent creation I usually talk about the “How, What and Why of patents”, and in order to follow the blog it might be good to understand what that means.

First of all, one needs to know What a patent is. This information can be found elsewhere  on the Internet, but I will in the next blog update make a short “crash course” on “what is a patent”.

Secondly, one needs to understand “Why are patents important for industries and society”. Here comes the business perspective of patent into the picture, and this is also information that can be found on many places  in cyber space. However, I will also deal with this subject in the blog since it is of importance to understand the need for inventors, inventions, patent creation and patents.

Finally, we have “How to create patents”, and here we come into my area of expertise, Inventing and patent creation. I will reveal some of my secrets on how to become a prolific inventor, in forthcoming blog updates.

I will also deal with related stuffs, concerning creativity, inventors, inventions and patent creation from my, a researcher and prolific inventor’s, perspective. Example embodiment also covered by the invention … ehhh …sorry….the blog, is; “corporate inventors vs independent inventors”, “who has most Patents on the Planet”, “Statistics over prolific inventors”, “Inventing improves your business network”, “Method and apparatus for producing one invention per week over a year”,  “patent war 100 years ago” and many more. So follow my blog and see what you can learn ?.